One : Have a beautiful, well organized website where the consumer (me) can find exactly what she wants and drool over gorgeous photos. Look at this website for reference: EatSleepKnit.com
Pagewood Farms Yukon in New Horizon
Two: Offer great promotions on your website, like the Yarn Marathon that Eat.Sleep.Knit has - an ongoing promotion offering bonuses just for buying yarn!
Three: Keep your prices competitive. All the prices at Eat.Sleep.Knit were within just a couple of cents of the lowest prices I could find when I went shopping on froogle.google.com ( my secret to all things bargain shopping on the web).
Madelinetosh Tosh Merino Light in Amber Trinket
Four: Have 2-3 Day Shipping for only $5. I placed my order with Eat.Sleep.Knit on saturday afternoon and received the email that it had been shipped a half an hour later! I'm not joking. My box came in the mail today!!
Five: The details count! Include a little piece of chocolate with each order. For Reals! It really hit the spot when I got home. There was also a little scratch lotto card for the chance to win a gift certificate. Who doesn't love a scratch card?
Lorna's Laces Shepherd in Baltic Sea
The Backstory: My sister had a really horrible customer service experience with a small local business recently, wrote about it on facebook, and managed to get in to a facebook flame war with the owner who couldn't believe that she would say such horrible things about her business (The Horror!). I posted, rather respectfully I think, the age ol' addage that a customer who has a bad experience will tell 10 times as many people as a person who has a good one - so you better do your best to not have upset customers. I wanted to change that up a bit this time. EatSleepKnit.com has blown me away with all levels of their business. They have made a loyal customer of me for life!
And no, no one gave me anything to say these things. Just go shop there! We need to reward those businesses who do right by their shoppers, don't you think? :)